If you love blueberry pancakes this is the best out-of-the-box flavor and quality you will get. It is so delicious and I'm not even the biggest blueberry fan. I'm shocks that I have to hunt this down and get it now on Amazon because my grocery store switch it out for the chocolate chip flavor and it's not even that good ha I actually use this for my waffle maker I've never made a pancake out of this.